Toyota is still unrivaled in terms of automobile brand value

According to this year’s list of the American ranking organization Interbrand, Toyota continues to rank highest with a brand value of nearly 60 billion USD.

In terms of origin, the automobile brands in this year’s top 100 of Interbrand still have the most origins from Germany with Mercedes-Benz, BMW, Audi, Volkswagen and Porsche. Meanwhile, Japan has 3 brands appearing including Toyota, Honda and Nissan. Korea, the US and the UK each have 2 brands. In Italy, there is only Ferrari.

According to Interbrand’s automotive rankings, Toyota continues to lead in brand value in 2022 with 59.757 billion USD, an increase of 10% compared to 2021.

Behind Toyota is Mercedes-Benz with a brand value of 56.103 billion USD, growing 10% and maintaining the same position compared to last year. This is the 7th consecutive year that the German automaker has maintained its position, and is also the only auto brand from Europe in the top 10 names in Interbrand’s 2022 table.

Meanwhile, Tesla increased its value the fastest with 32%, reaching 48.002 billion USD, surpassing BMW, taking 3rd place in the auto industry. The next rankings are BMW (46.331 billion USD,) Honda (22.873 billion USD), Hyundai (17.314 billion USD), Audi (14.976 billion USD), Volkswagen (14.819 billion USD), Ford (14.431 billion USD) and Porsche (13.504 billion USD).

In addition, Interbrand’s list of the 100 most valuable brands also includes other car brands such as Nissan, Ferrari, KIA, Land Rover and MINI. This year, the Ferrari brand recorded an impressive value growth of 31%, the fastest increase only after Tesla in the automobile industry.

As for Hyundai, this year the Korean brand’s brand value increased by 14% compared to last year. One of the important drivers of Hyundai brand value is the introduction of the new IONIQ electric vehicle product range. Many of this group’s car models have won awards in the auto industry and the 2022 Car of the Year award.

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