American car companies give gold to car buyers, despite the peak gold price

All Ford Territory versions and Everest standard versions are 100% discounted on registration fees, helping users save hundreds of millions of dong when rolling.

December is the last month of 2023 and also the last month of 50% registration fee support from the Government. Thanks to that, many car companies have launched additional policies to increase purchasing power to avoid inventory shortages.


Even car companies with high sales have had to follow suit. For example, Ford has taken new steps to support users. Specifically, from December 1 to December 24, 2023, pickup trucks and SUVs are currently enjoying cumulative incentives of up to 100% registration fee and many other gifts, specifically:

  • Ford Everest Wildtrak/ Titanium+/ Titanium/ Sport: 50% discount on registration fee
  • Ford Everest Ambiente: 100% registration fee discount
  • Ford Ranger Wildtrak/ Sport: 50% discount on registration fees (including from the company and the State)
  • Ford Territory Trend/ Titanium/ Titanium X: 100% registration fee discount
  • Ford Explorer: 50% discount on registration fee + 100 million VND discount

In addition, on December 16, 2023, from 8:00 to 18:00, Ford also has an event exclusively for buyers at any authorized Ford Vietnam dealer to draw lucky draw for Gold prizes. Held at 49 genuine dealers and project offices nationwide with 100% chance of winning gold and the biggest gift worth up to 1 tael of gold.

The program applies to all Ford vehicle models with the condition that the buyer needs to complete the vehicle purchase in December (pay 100% of the vehicle value and receive the vehicle in December). According to reports, in the first 10 months of 2023, more than 29,000 Ford vehicles were delivered, 51% higher than the same period last year.

Among them, Ford Ranger accounted for more than 12,700 vehicles, Ford Everest had 7,427 and Ford Territory had 5,882 vehicles delivered to users. The Ford Ranger in particular is considered the king of the segment for a long time and is often in the top 10 of the month, while the Ford Everest, despite its high price, has always had sales that far outstrip its next-ranked competitor, Toyota, since its launch. Fortuner.

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