Yamaha Nozza Grande has high price, who to sell it to?

With a listed price from 39.9 to 41.9 million VND, the Nozza Grande scooter model that Yamaha Vietnam has just launched will be difficult to conquer Vietnamese consumers who have too many choices.

When launching the scooter model on the market Nozza Grande new, Yamaha Vietnam has classified it as a luxury scooter with a sophisticated and high-class design. This is also the car with the most features of the Japanese motorbike company in Vietnam: Equipped with the most features, considered the most advanced model, using the newest engine (Blue Core), the scooter The most fuel efficient and highest priced Yamaha assembled in Vietnam.

Yamaha Nozza Grande has high price, who to sell it to?  autodaily-Nozza Grande (2).jpgNozza Grande is said to be the most high-end scooter that Yamaha assembles in Vietnam

That is also the reason why at the launch, Yamaha Vietnam officially announced Ho Ngoc Ha and Ngo Thanh Van – two women with noble and elegant beauty as brand ambassadors for this new car line. And that is also the reason why Yamaha associated the bike with Parisian designs.

If Nozza was originally ranked next to rival Honda Vision, so be it Nozza Grande, the Japanese car company wants to upgrade to compete in a higher segment with the presence of Honda LEAD. Yamaha even has the ambition to “reduce” customers of higher-end models such as Honda SH Mode or Vespa Primavera.

Raising Nozza higher is just Yamaha’s subjective way of thinking. Because, the supposedly new features on the car such as the instrument cluster, LED lights, lights when opening the trunk, electric wiper, wide trunk, big tires… have been equipped by rival brands on the cars. them a long time ago.

Yamaha Nozza Grande has high price, who to sell it to?  autodaily-Nozza Grande (11).jpg Yamaha Nozza Grande has high price, who to sell it to?  autodaily-Nozza Grande (3).jpg Yamaha Nozza Grande has high price, who to sell it to?  autodaily-Nozza Grande (16).JPG These new features have previously appeared on rival models

Many people also think that the design of Nozza Grande is a collection. The big headlights are a bit inspired by the design of Piaggio’s lights. The front part is a bit like a Liberty car, and the two sides of the trunk make viewers mistake it for the trunk of a Vespa. The large trunk and electric drum stand are similarities with the Honda LEAD. From this collection, it can be seen that Yamaha wants to create a car that can compete with many competitors in the style: “Whatever is outstanding on your car is on my car”.

Yamaha Nozza Grande has high price, who to sell it to?  autodaily-Nozza Grande (4).jpg Yamaha Nozza Grande has high price, who to sell it to?  autodaily-Nozza Grande (7).JPG Yamaha Nozza Grande has high price, who to sell it to?  autodaily-Nozza Grande (6).JPG The large headlights take a bit of a cue from the design of Piaggio’s lights, and the two sides of the trunk make viewers mistake it for the trunk of a Vespa. The large trunk is similar to the Honda LEAD

The most difficult thing for Nozza Grande to reach consumers is the price. Yamaha announced the special version Grande Deluxe is 41.99 million VND and the Grande Standard version is 39.99 million VND. This price does not include value added tax, meaning the actual price that consumers pay will be from 44 million VND to more than 46 million VND.

Yamaha Nozza Grande has high price, who to sell it to?  autodaily-Nozza Grande (1).jpgWith prices ranging from 39.9 to 41.9 million VND, Nozza Grande’s competitiveness seems unlikely to be as expected.

With the above price, the competitiveness of Nozza Grande It seems that it will be difficult to achieve as expected. Who will ride a vehicle that is not really a popular scooter like the old generation Vision or Nozza, nor a high-end scooter like the Honda SH Mode or Vespa Primavera? Compared to LEAD, Honda’s model “beats” Nozza Grande in price, while the equipment features and fuel economy are the same.

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